Ginger Curtis
Founder & ceo
Ginger Curtis is the Founder and CEO of Urbanology Designs, a nationally acclaimed, award-winning interior design firm headquartered in Dallas–Fort Worth and serving discerning clients across the country and beyond. Revered for her signature relaxed yet refined approach to “warm” modern interiors, Ginger creates spaces that are not only beautiful, but deeply human—infused with warmth, soul, and intention.
Her work is never predictable or pretentious. At Urbanology, every project is a true original—a design prototype meticulously crafted from the ground up, rooted in the client’s story, values, and way of life. This bespoke, non-formulaic process is what distinguishes the firm in an industry often driven by replication and saturation, none of which equates to longevity and value.
Our clients aren’t drawn to the commonplace.
They seek interiors that are original, elevated, and enduring—not dictated by fleeting trends, but shaped by meaning and individuality. They long for homes that feel timeless and deeply personal, with a quiet confidence that transcends the expected.
At Urbanology, we design with substance, soul, and longevity at the core. The result? Spaces that don’t just impress in the moment—they deeply resonate and go the long haul.
Under Ginger’s visionary leadership, Urbanology Designs has earned some of the most prestigious accolades in the industry, including multiple national Designer of the Year awards and the coveted title of HGTV Overall Winner as well as multiple Luxe Red awards. Her work has been featured in hundreds
Of publications Architectural Digest, Forbes, The Wall Street Journal, Veranda, Modern Luxury, Luxe Magazine and more.
Beyond her role as a designer, Ginger is a celebrated author, keynote speaker, and thought leader in the field of neuroaesthetics—championing the idea that intentional design has the power to transform not only our environments, but our emotional well-being. Her book, Beauty by Design (Harvest House Publishers), is a heartfelt guide to creating spaces that are as healing as they are beautiful—because great design should elevate the way we live, not just the way things look.
